Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to provide reporters and bloggers the key ingredients for any story in an immediately scannable and digestible fashion. The SM release has been successful as it capitalizes on three converging trends:
1. The emerging usage of multi-media content as a result of increasing bandwidth and ease of content creation.
2. The increasing increased exposure of seo of media releases. In the end, isn’t Google just the world’s strongest reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches per day. The pitchengine.com allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Until Now. The hang-up with social media releases has been actually getting them built. Most PR people are not Web programmers, and also the very nature of the things makes a social media marketing release useful (tags, links, multi-media) causes it to be tricky to complete in case your concept of hi-tech is inserting a footer in Microsoft Word.
Historically, the best social media releases have essentially been customized landing pages, similar to this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget along with a Web programmer hanging around, making a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) making it easier. (note, I prefer PRXBuilder’s SimpleSMPR about this blog).
Enter PitchEngine – newly launched and still in Alpha release – PitchEngine has gone out to change all of that. Their slick, exceptionally easy online social media release creation engine is definitely the best I’ve seen. Literally, if I took the time to describe exactly what a “tag” was to my 9 year-old, she might make a release (it would most likely be about ice skating or the dresses on The Titanic). Click some control and you will have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for making it possible to create zpr affiliate reviews course profile, PitchEngine enables you to easily distribute it too, by typing in whom you need to send it to (via email, Twitter, FriendFeed, Facebook). All releases created in the system automatically can be found in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
This, And It’s Free – For now, PitchEngine is 100% free, which can be of course a ridiculously good deal. I suspect they’ll be seeing a Freemium model sooner or later, with advanced features costing a few bucks occasionally. For those PR firms and client-side PR 2. and social media marketing managers, PitchEngine is the new social media release champion, and an indispensable tool within the new media arsenal. Take a look.
PitchEngine is really a Saas-based tool for social media marketing pr releases. In accordance with their website, inside the era of multimedia rich websites, text just isn’t enough. Word docs could only do so much and email attachments are pretty clunky.
Today, you need quick, engaging content and PitchEngine makes it easy to create. Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.
How will it help my small business? The previous means for companies to communicate was to write a typical (read: boring) press release, throw it out over a newswire, and hope the history gets picked up. But PitchEngine is your small business tool (that big businesses use too) that changes the video game.
Whether you’re announcing a brand new product or service, use a fun promotion, have formulated an awesome video, or simply possess some noteworthy news, PitchEngine enables you to create fun, engaging social media press releases. You can include pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and more. Check out this example bnxwkp a faux fur boot cover company who had their product contained in the Golden Globe VIP Gift Bags.
Any social media press releases you publish will never only help bring awareness to your business, it will help create juicy backlinks to your web page, which is perfect for Search Engine Optimisation (SEO) and increasing overall traffic!
How much does it cost? The great thing is that PitchEngine is a small business tool that’s priced for affordability. It is possible to create unlimited social.joyetech.com at no cost, however they will never be published on PitchEngine.com.